7:30 am Check-In & Coffee
Synopsis
Light Breakfast Served
8:20 am Chair’s Opening Remarks
8:30 am Reach, Relevance, Impact: How to Build Enduring Measurement Infrastructures
Synopsis
- Tracing the journey of measuring patient engagement and experience, with a focus on key trends
- Identifying which trends are expected to persist, which have plateaued, and which are reversing to refine best practices
- Envisioning the future of patient engagement measurement to create a strategic roadmap and ensure accurate data collection for evolving needs
Creating Standardized Metrics & Reporting Patient Engagement Across the Whole Product Lifecycle
9:00 am Empowering HCPs & Patients: Medscape’s ConnectedCare with Real-World Impact
9:30 am Identifying & Quantifying Underserved Communities & Unmet Needs – A Spotlight on the Spot Her Campaign
Synopsis
- Exploring how incorporating direct patient insights helped the Spot Her campaign connects with broader audiences and amplify its impact
- Learning how data-driven insights from patient engagement outcomes informed the development of more targeted strategies, ensuring sustained efforts and meaningful connections with underserved communities
- Discovering the benefits of collaborating with professional and patient organizations to highlight mutual efforts, amplify disease awareness, and enhance program visibility for greater impact
10:00 am Speed Networking Session
Synopsis
Join our speed networking session tailored for Patient Engagement professionals, like yourselves, to connect with fellow industry peers to facilitate rapid yet meaningful exchanges of insights and expertise. Elevate your networking experience during this session designed for impactful connections within the space.
10:30 am Morning Break & Networking
Synopsis
Light Breakfast Served
11:00 am Quantifying the Value of Proactive vs. Reactive Patient Input in the Drug Development Lifecycle
Synopsis
- Identifying critical times in drug development life cycle where advocacy and patient engagement provide valuable insights
- Determining the optimal timing to ask proactive questions to maximize engagement effectiveness
- Navigating organizational structures to advocate for proactive patient engagement and making a compelling case to teams focused on other metrics
11:30 am Measuring the Benefits of Incorporating Patient Insights in Early Trial Planning
Synopsis
- Exploring methods for quantitatively measuring the advantages of engagement patients in early trial planning, including within the trial design process and identifying key endpoints
- Ensuring comprehensive representation of your entire community
- Identifying effective strategies to utilise patient measurements to improve trial design and therefore outcome
12:00 pm Improving Pre-Screening Processes: A Patient-Centric Approach to Streamline Recruitment
Synopsis
- Exploring how condition-based questionnaires reduce complexity and save time for both patients and research sites
- Understanding the role of patient advocacy groups in adopting this approach and the impact on recruitment efficiency
- Examining practical steps to transition from study-specific pre-screeners to a more patient-centric model while maintaining compliance and site usability
12:10 pm Benchmarking Success: Key Metrics to Elevate Patient Recruitment & Engagement in Clinical Trials
Synopsis
- Emphasizing the importance of tracking patient engagement as well as recruitment efforts
- Examining the decision-making process for selecting the right metrics
- Analyzing the outcomes of tailored metrics on recruitment and retention success
12:40 pm Lunch & Networking
Synopsis
Hot Lunch Served
1:40 pm Overcoming Constraints in Quantifying ROI When You Can’t Drive Demand
Synopsis
- How can we take data and information and compliantly use it within the market space, given the tight constraints around driving demand and influencing prescribing behaviour
- Examining where we can push the envelope on leveraging patients as the ‘North star’ in a compliant manner, what can be said in the public domain, and what are the risks
- Understanding what patient engagement metrics can and can’t be shared with patients to increase awareness around products in a complaint manner
2:10 pm The Patient Advocacy & Centricity Tracker: Using a Tool to Track, Measure & Benchmark Your Patient Engagement & Advocacy Work.
Synopsis
- Discovering more about OVID’s PACT tool and its metrics
- Learning how it can help you keep pace with your competitors
- Understanding how to generate internal buy-in for your patient engagement / advocacy function
2:20 pm Finding the Right Mechanisms to Obtains Patient Feedback without Burdening Them
Synopsis
- Examining practical example of collection patient satisfaction in a meaningful way without burdening them
- Exploring new software and tools that can be utilized to collect data from patients
- Analysing the results from implementing this new technology
3:00 pm Afternoon Break & Poster Session
Synopsis
Join our dedicated networking break and poster session to further connect and network with like-minded experts whilst obtaining game-changing insights from the innovative work submitted by your peers! Please contact [email protected] to find out how you can submit a poster.
3:30 pm Beyond ROI: The Patient Engagement Revolution That’s Transforming Healthcare
Synopsis
- How to quantify the true impact of patient engagement using the Return on Engagement (ROE) framework that connects patient actions to business outcomes
- Measuring what truly matters in healthcare through the lens of the patient experience
- Practical strategies for implementing touchpoints that capture both online and offline engagement, turning patient stories into measurable, sustainable business results
3:40 pm Practical Session: Measuring & Demonstrating the Value of Patient Engagement Across the Medicines Life Cycle
Synopsis
In this practical session, we will be revisiting Novartis’ Patient Engagement Impact Measurement Framework and its pivotal role in driving patient-centric drug development and integration into healthcare.
Key Takeaways:
- Examine the next steps in applying the Patient Engagement Impact Measurement Framework to enhance measurable outcomes
- Identify the critical tools, resources, and collaborations needed to operationalize the framework effectively
- Address key challenges and critical success factors in implementing the framework to deliver actionable insights and sustainable value
Join this session to find out if your fellow attendees have successfully incorporated this framework into their everyday working lives, the opportunities to use this framework to streamline your patient engagement activities, and future developments for the tool.