7:00 am Check-In & Coffee
Synopsis
Light Breakfast Served
8:20 am Chairs Opening Remarks
Identifying Stakeholder-Specific Metrics to Tailor Your Patient Engagement Activities for Maximum Impact
8:30 am From Qualitative to Quantitative: Demonstrating the Business Value of Patient Engagement
Synopsis
- Overcoming internal hurdles in quantifying the value of patient engagement
- Transforming qualitative feedback into quantifiable metrics
- Exploring best practices for securing internal buy-in using patient engagement data
- Case studies on the commercial and strategic impact of patient engagement efforts
9:00 am Demonstrating the Value of PE Activity to C-Suit Stakeholders to Secure Additional Funding/ Investment
Synopsis
- Analysing key metrics for showcasing the impact of patient advocacy relationships
- Interrogating approaches to effectively communicate patient advocacy outcomes
- Exploring successes and lessons learned in building internal support for patient advocacy
- Demonstrating the Business Value of Patient Engagement
9:30 am From Instinct to Evidence: How Real-Time Data Brings Confidence to Advocacy Efforts
Synopsis
- Exploring the most common knowledge blind spots in patient advocacy—and why gut instinct still drives critical decisions
- Learning how technology transforms instinct into data-driven, systematic patient engagement strategies — making it easier to align stakeholders and drive impact
9:40 am Morning Break & Networking
Synopsis
Light Breakfast Served
10:40 am Panel Discussion (Podcast): The Value of Caregiver Data in Accelerating Clinical Trials
Synopsis
Accelerated Trial Timelines: Caregiver data supports faster recruitment, improved patient compliance, and early detection of adverse events, helping clinical trials reach endpoints more quickly
Enhanced Data Quality & Relevance: Real-time insights and richer patient-reported outcomes provide a more comprehensive understanding of disease burden and treatment efficacy, improving the clinical relevance of trial data
Improved Trial Design & Execution: Integration of caregiver data enables remote monitoring, reduces study complexity, and informs optimal treatment planning—streamlining operations and supporting regulatory approval
11:10 am Featured Session: Elevating the Patient’s Voice to Advance Industry’s Commitment to Patient-Centric Innovation
Synopsis
Join Amy and Dr. Sharl Azar for a personal journey as Amy shares her experience living with Sickle Cell Disease and navigating the complexities of the healthcare system. Through her story, Amy sheds light on the pressing need for patient-centric approaches, uncovers key barriers to participation, and explores what patients truly need from biopharma. Her narrative underscores the transformative power of collaboration and innovation in reshaping healthcare to better serve patient communities.
11:40 am Collaborating with Patients & Physicians to Receive the Best Patient Outcome
Synopsis
- Understanding the characteristics of a clinical trial that will keep patients engaged through product life cycle
- Identifying what tools and information industry needs to provider and what they can do better to help patients understand risks, benefits and implications of trials to increase participation
- Case Study: Creating a Patient Facing Clinical Trial Brochure
12:10 pm Lunch & Networking
Synopsis
Hot Lunch Served
1:10 pm Practical Session Part 2: From Vision to Value: Charting an Evidence-Driven Path Forward
Synopsis
Let’s get real about what’s holding patient engagement back
In this hands-on closing workshop, you’ll work alongside peers to unpack the real-world barriers standing in the way of effective, measurable patient engagement—whether it’s lack of resources, leadership buy-in, or a chaotic pipeline. Together, we’ll reverse-engineer your long-term vision into a tangible roadmap for change, starting with actions you can take the day you get back to the office. This session will build on the Day 1 Practical Session
You’ll walk away with mini-roadmaps to tackle the most common challenges in patient engagement and metrics to enable success along the way
Key Takeaways:
- Bold future-state vision for what great patient engagement looks like at your company
- Foundational problem keeping you from achieving that vision—and hone in on what you can control
- Strategic sprint roadmap with concrete steps to address challenge
- Metrics that are progress enablers and value drivers
This session is about more than re-thinking your measurement strategy, it’s about uncovering metrics that help you chart a more ambitious path forward