7:00 am Check-In & Coffee
Synopsis
Light Breakfast Served
8:20 am Chairs Opening Remarks
Identifying Stakeholder-Specific Metrics to Tailor Your Patient Engagement Activities for Maximum Impact
8:30 am From Qualitative to Quantitative: Demonstrating the Business Value of Patient Engagement
Synopsis
- Overcoming internal hurdles in quantifying the value of patient engagement
- Transforming qualitative feedback into quantifiable metrics
- Exploring best practices for securing internal buy-in using patient engagement data
- Case studies on the commercial and strategic impact of patient engagement efforts
9:00 am Demonstrating the Value of PE Activity to C-Suit Stakeholders to Secure Additional Funding/ Investment
Synopsis
- Analysing key metrics for showcasing the impact of patient advocacy relationships
- Interrogating approaches to effectively communicate patient advocacy outcomes
- Exploring successes and lessons learned in building internal support for patient advocacy
- Demonstrating the Business Value of Patient Engagement
9:30 am From Instinct to Evidence: How Real-Time Data Brings Confidence to Advocacy Efforts
Synopsis
- Exploring the most common knowledge blind spots in patient advocacy—and why gut instinct still drives critical decisions
- Learning how technology transforms instinct into data-driven, systematic patient engagement strategies — making it easier to align stakeholders and drive impact
9:40 am Morning Break & Networking
Synopsis
Light Breakfast Served
10:40 am Featured Session: Elevating the Patient’s Voice to Advance Industry’s Commitment to Patient-Centric Innovation
Synopsis
Join Amy and Dr. Sharl Azar for a personal journey as Amy shares her experience living with Sickle Cell Disease and navigating the complexities of the healthcare system. Through her story, Amy sheds light on the pressing need for patient-centric approaches, uncovers key barriers to participation, and explores what patients truly need from biopharma. Her narrative underscores the transformative power of collaboration and innovation in reshaping healthcare to better serve patient communities.
11:10 am Collaborating with Patients & Physicians to Receive the Best Patient Outcome
Synopsis
- Exploring metrics are and aren’t appealing for patients and physician to understand the drivers behind patient enrolment in clinical trials and selection of product
- Understanding the characteristics of a clinical trial that will keep patients engaged through product life cycle
- Identifying what tools and information industry needs to provider and what they can do better to help patients understand risks, benefits and implications of trials to increase participation
11:40 am Lunch & Networking
Synopsis
Hot Lunch Served
12:40 pm Practical Session Opening Remarks with Assemble
12:50 pm Practical Session: Creating a Take-Home Framework with Multiple Metrics to Measure Success of Patient Engagement Through the Drug Development Lifecycle
Synopsis
In this practical, hands-on session, you and your peers will explore various scenarios, including different indications and modalities, and the metrics applicable to each. The goal is to create a take-home metric framework that you can implement immediately upon returning to the office. During this session, you will:
- Identify Relevant Metrics: Determine which metrics to use based on disease areas such as cancer, heart disease, diabetes, skin conditions, and more, as well as size of your business
- Develop a Metric Tracking Strategy: Formulate a strategy for tracking these metrics effectively
- Evaluate and Improve: Assess your tracking strategy and identify ways to enhance or pivot your metrics
- Present Metrics Meaningfully: Summarize your metrics and present them in a meaningful way to the appropriate stakeholders
This session aims to equip you with practical tools and strategies to enhance your metric tracking and reporting processes. Join this session to get one step closer to creating a more standardized and objective framework for measuring the success of your patient engagement activities!