8:00 am Coffee and Networking

8:55 am Chair’s Opening Remarks

  • Michele Barber Associate Director, Patient Engagement, Former Mural Oncology

Optimizing Patient Engagement Measurements to Improve Clinical Trial Outcomes

9:00 am Strategic Insights for Pre-Recruitment to Elevate Clinical Trial Success Through Proactive Engagement


  • Crafting a strategy to effectively target the correct communities
  • Assessing community impact through diverse event metrics

9:30 am Investigating Levels of Engagement to Advance Patient Enrolment

  • Tiara Hayes Senior Manager, Patient and Site Engagement, Otsuka


  • Measuring levels of engagement based on different activities that may be contributing to patient enrolment
  • Establishing a causal relationship between patient feedback and types of engagement to improve patient experience
  • Evaluating the level of difficulty of certain types of metrics to ensure engagement measurements remain patient-centric
  • Internally exploring whether different activities may be a contributing factor to timeline and enrolment to ensure patient engagement is prioritized

10:00 am Assessing & Enhancing Patient Recruitment to Ensure Optimal Participation

  • Eric Zhao Executive Director, Head of Field and Patient Engagement (Oncology), Black Diamond Therapeutics Inc.


  • Exploring the power of strategic partnerships with patient support organizations to broaden the geographic scope of recruitment
  • Collaborating with internal stakeholders and external investigators to identify appropriate clinical trial patients
  • Quantifying the impact of strategic efforts on clinical trial patient enrolment

10:30 am Morning Break & Networking

11:30 am Roundtable: Exploring Engagement Measurement to Enhance Patient Retention


  • Showcasing innovative and systematic programs to measure patient burden in clinical trials
  • Crafting patient engagement strategies that foster ongoing participation and address individualized needs
  • Implementing systems to capture and integrate patient feedback to enhance retention strategies and adapt to evolving patient preferences

12:00 pm Gauging Patient Responses to Trial Design to Optimize Trial Outcomes

  • Ramona Burress Senior Director, Head of Patient Engagement and Insights, Takeda Pharmaceutical Co. Ltd.


  • Measuring patient reaction to trial design
  • Crafting trial designs adapted to patient feedback to ensure better patient experience and engagement
  • Implementing robust metrics to gauge patient reactions, foresee potential challenges, and enhance overall trial outcomes

12:30 pm Lunch Break & Networking

Mastering New Regulatory Expectations to Ensure Compliant Patient Outreach

1:30 pm Roundtable: Strategies for Measuring the Unmeasurable – Patient Voice Metrics in Regulatory Compliance


  • Delving into the complexities of compliance limitations that hinder direct measurement of patient voices in regulatory interactions
  • Exploring novel approaches to indirectly capture and gauge patient sentiments without violating regulatory constraints
  • Developing strategies to measure the impact of spontaneous patient feedback within the confines of regulatory compliance

2:00 pm Measuring Your Multi-Prong Approach to Recruitment for Early Phase Clinical Trials

  • Nicole Nunez, PhD Associate Director, Regulatory Affairs and Patient Engagement, Eureka Therapeutics


  • Addressing the challenges of establishing quantifiable metrics for early phase patient engagement initiatives, with a focus on regulatory expectations and risk-benefit tolerability
  • Involving the patient in early trial design; the patient’s voice in elevating clinical program development
  • Adapting to an ever-changing regulatory landscape and impacts on patient engagement

3:00 pm Speed Learning Roundtable


In this Roundtable session, tables will feature a challenge discussed across the past three days.

This is your chance to share final questions on these topics and get insights from your fellow attendees that you can take back to the office to improve your engagement strategy!

3:15 pm Closing Remarks

3:20 pm End of Summit

How Do We Systematically Measure &
Assess Patient Engagement?

What Kinds of Patient Experience Data
Serves the Greatest Purpose?

How Do We Put Together a Patient Experience Data Set That Takes Data From Different Parts of the Organization To Build A Comprehensive patient Experience Data Set?

How Can We Align Our Patient Engagement Efforts to
Comply With Regulatory Standards