8:00 am Check-In & Coffee
Synopsis
Light Breakfast Served
WORKSHOP A – 09.00
9:05 am Demonstrating the Value of the Patient Engagement Function to Receive Internal Buy-In & Enhance Job Role Stability
Synopsis
- Exploring metrics that drive value recognition to build internal allies
- Overcoming executive focus on product-only investments and strategies for promoting broader patient advocacy adoption
- Analysing the challenges of demonstrating the necessity of the patient engagement function in a smaller biotech company when budgets are tight
- Setting up effective patient advocacy practices without direct product or scientific ties
- Translating the value of patient advocacy in commercially focused environments
12:00 pm Morning Break & Networking
Synopsis
Hot Lunch Served
WORKSHOP B – 12:00
Standardizing Patient Engagement Metrics for Regulatory Submissions
Synopsis
- Understanding the FDA’s requirements for patient experience data in NDAs
- Defining key metrics that satisfy both regulatory and commercial needs
- Demonstrating the financial and clinical ROI of patient engagement activities
- Exploring case studies on how pharma companies are securing regulatory approvals with patient data