Jaye Smalley

Move beyond presentations into focused, small-group discussions designed to tackle the most pressing challenges in measuring patient engagement. Each lab brings together a select group of pharma and biotech leaders to work through a specific problem – from proving causality and aligning cross-functional KPIs to building leadership-ready evidence and measuring impact with limited data. Led by expert facilitators and supported by carefully selected partners, these sessions are designed to generate practical approaches, shared solutions, and actionable next steps you can take back to your organization.

• Providing a holistic model for elevating patient and professional advocacy engagement   
• Defining practical, framework-aligned KPIs that demonstrate organizational value, and community and patient impact
• Illustrating how the Framework can be used to assess and strengthen advocacy group readiness, capability, and engagement maturity across different disease and therapeutic areas