Our Sit-Down with Kyverna Therapeutics' Executive Director of Patient Advocacy
As patient engagement strategies continue to mature across the life sciences industry, many teams are now asking a more challenging question: How do we meaningfully measure the impact of our efforts? At the 3rd Measuring Patient Engagement Summit, Kyverna will share how their IMPACT™ Framework helps organizations move beyond activity tracking to evaluate partnership strength, insight integration, organizational culture shift, and long‑term trust with patient communities.
What Specific Metrics, KPIs, or Measurement Approaches Will You Be Sharing in Your Session?
In the session I’ll share practical examples from the IMPACT™ Framework domains from measuring patient and advocacy engagement influence on research or education strategies, to tracking partnership strength, advocacy outcomes, cultural adoption inside organizations, and long-term trust with patient communities.
What Concrete Tools, Frameworks, or Outputs Will Attendees Walk Away With?
Attendees will leave with a practical toolkit for operationalizing the IMPACT™ Framework, including:
- Considerations defining meaningful KPIs across each IMPACT™ pillar
- A patient and advocacy group mapping approach to assess partnership capabilities and landscape dynamics
Can You Share One Example of How These Metrics Influenced a Real Decision?
By tracking how patient insights were incorporated into program planning and educational initiatives, we identified gaps where engagement was happening, but the insights weren’t consistently informing decisions.
The data informed a structured insight integration framework, which ultimately reshaped how patient perspectives informed a range of activities across the drug development lifecycle.
What’s One Common Mistake Teams Make When Trying to Measure Patient Engagement?
Assigning KPIs that don’t consider the desired impact of the engagement or initiative. When you define the outcome first, the right metrics usually become much clearer.
Why Is This Topic Particularly Important for Teams Right Now?
Patient engagement has matured significantly over the past decade, but many organizations are still struggling with key questions:
- Which engagement and partnership initiatives most closely align with organizational priorities?
- How are these initiatives making a difference?
What Are You Most Looking Forward to at the Summit?
What I always value most about gatherings like this is the opportunity to learn from others who are tackling the same challenges from different perspectives - patient organizations, industry teams, researchers, and engagement leaders.
Don’t Miss Out
Learn more about the summit this May by accessing the event brochure here. Additionally, tickets are currently available so if your team are looking to attend this year’s meeting, don’t delay and register today.