Workshop A – If You’re Not Measuring It, It Didn’t Happen: Building Sustainable, Cross- Functional Systems for Patient Engagement Across Long-Term Trials
9:00 am - Tuesday 5th May 2026
Sustaining patient engagement measurement across multi-year programs is increasingly difficult as teams shrink, roles evolve, and priorities shift. This interactive workshop focuses on how to protect measurement continuity, credibility, and impact through organizational change – combining cross-functional systems thinking with practical strategies for adapting when resources are constrained. Participants will explore how to align stakeholders, leverage existing tools, and evolve their approach without losing momentum or trust.
This Workshop Will Gather Experts to Discuss:
- Designing cross-functional processes that sustain measurement across departments and long-term trials
- Leveraging existing technology and systems to capture engagement metrics efficiently
- Maintaining shared accountability across patient advocacy, clinical, medical, and commercial teams
- Prioritizing meaningful, defensible metrics that demonstrate impact on patient experience and trial outcomes
- Adapting measurement approaches during organizational change, budget pressure, or shifting priorities
