Measuring the Impact of Patient Engagement & Education: Moving from Ad Hoc Output Reporting to a Comprehensive & Standardized Impact Measurement Approach

1:45 pm - Thursday 7th May 2026

  • Identifying KPIs aligned with strategic priorities and key behavioral outcomes
  • Measuring educational impact using pre- and post-program analytics that capture engagement and activation
  • Blending qualitative and quantitative data to capture a more complete narrative of patient impact
  • Using compliant, aggregated CRM insights to track behavior change, treatment comprehension, and community-level patterns while navigating legal and data sharing constraints

Speakers:

Patient Engagement Lead, Hemophilia
Pfizer
Director, US Specialty Care Community Health Lead
Pfizer