Catherine Luu-Muñoz
Director, US Specialty Care Community Health Lead Pfizer
Seminars
Thursday 7th May 2026
Measuring the Impact of Patient Engagement & Education: Moving from Ad Hoc Output Reporting to a Comprehensive & Standardized Impact Measurement Approach
1:45 pm
- Identifying KPIs aligned with strategic priorities and key behavioral outcomes
- Measuring educational impact using pre- and post-program analytics that capture engagement and activation
- Blending qualitative and quantitative data to capture a more complete narrative of patient impact
- Using compliant, aggregated CRM insights to track behavior change, treatment comprehension, and community-level patterns while navigating legal and data sharing constraints
