Catherine Luu-Muñoz
Director, US Specialty Care Community Health Lead Pfizer
Seminars
Thursday 7th May 2026
Measuring the Impact of a Split Engagement Model: How Pfizer’s Patient Navigator & Community Engagement Lead Structure Is Driving Activation & Awareness
1:45 pm
- Quantifying patient connection and activation through opt-in rates, sustained navigator engagement, and community-specific adoption trends
- Measuring educational impact using pre- and post-program analytics that capture increases in treatment awareness, confidence, and intention to initiate therapy
- Using compliant, aggregated CRM insights to track behavior change, treatment comprehension, and community-level patterns while navigating legal and datasharing constraints
- Translating these insights into clear, evidence-based narratives that demonstrate value, secure leadership buy-in, and guide resourcing decisions for scalable patient-focused models
