Elsa Lavita
Senior Director, Patient Advocacy Cullinan Therapeutics
Seminars
Thursday 7th May 2026
Scaling Patient Engagement Measurement in Biotech Without Big- Pharma Resources
1:45 pm
- Prioritizing high-value metrics that matter to leadership, partners, and regulators
- Embedding lightweight tracking into existing workflows to avoid measurement fatigue
- Leveraging outsourced partners, CROs, and patient groups to extend capacity
- Preparing early-stage measurement foundations that scale as the organization grows
- Tracking the long-term benefits of patient engagement to demonstrate value to the organization over time
