Measurement Labs: Solving Real-World Challenges in Patient Engagement Measurement

Move beyond presentations into focused, small-group discussions designed to tackle the most pressing challenges in measuring patient engagement. Each lab brings together a select group of pharma and biotech leaders to work through a specific problem – from proving causality and aligning cross-functional KPIs to building leadership-ready evidence and measuring impact with limited data. Led by expert facilitators and supported by carefully selected partners, these sessions are designed to generate practical approaches, shared solutions, and actionable next steps you can take back to your organization.

Speakers:

Jaye Bea Smalley

Executive Director, Patient Advocacy

Kyverna Therapeutics

Fatima Scipione

Vice President, Global Patient Affairs

Blueprint Medicines

Sonali Chopra

Executive Director, Patient Advocacy Relations

Genentech, A Member of the Roche Group