Yiyi Xia
![Yiyi Xia Yiyi Xia](https://measuring-patient-engagement-summit.com/wp-content/uploads/sites/922/2023/11/Yiyi-Speaker-Headshot-150x150.png)
Company: Alexion Pharmaceuticals
Job title: Director, Patient Value & Strategy
Seminars:
Objectifying the Meaning of Measuring Patient Engagement to Internal Stakeholders 9:30 am
Ensuring that all teams internally are using the same metrics and terminology in the same way to build a patient centric culture Discussing how to successfully instigate a change in culture to achieve leadership buy-in Evaluating how to ensure supportive and proactive help from leaders in promoting the measurement culture to elevate the importance of…Read more
day: Conference Day One