Yiyi Xia

Company: Alexion Pharmaceuticals

Job title: Director, Patient Value & Strategy

Seminars:

Objectifying the Meaning of Measuring Patient Engagement to Internal Stakeholders 9:30 am

Ensuring that all teams internally are using the same metrics and terminology in the same way to build a patient centric culture Discussing how to successfully instigate a change in culture to achieve leadership buy-in Evaluating how to ensure supportive and proactive help from leaders in promoting the measurement culture to elevate the importance of…Read more

day: Conference Day One