Mary Pomerantz

Company: Cytokinetics Inc

Job title: Senior Director - Patient Advocacy & Engagement

Seminars:

Quality vs Quantity in Patient Advocacy Metrics 11:30 am

Exploring the industry’s challenges in finding metrics that go beyond numerical counts, particularly in assessing the impact of patient advocacy efforts Addressing challenges in getting colleagues to acknowledge the limitations of quantitative measurement tools within patient engagement Suggesting tactics to shed light on the effectiveness of qualitative data to convince stakeholders of its valueRead more

day: Conference Day One