Maria Marano
Associate Program Director PFMD
Maria Marano is an Associate Program Director at PFMD, where she leads initiatives that advance the integration of patient perspectives in healthcare, including research funding, regulatory processes, and health technology assessments. She addresses system-level challenges by developing practical solutions through multistakeholder collaboration. Maria focuses on how patient input influences evidence generation and health system decisions, ensuring it is consistently embedded, valued, and actionable in shaping health outcomes. She also explores how to measure and communicate the impact of patient engagement. Based in Canada, she has a background in preclinical research and holds a Master of Medical Sciences from the University of Toronto.
Seminars
Patient experience data (PED) is transforming how therapies are developed and evaluated – but regulatory expectations are evolving rapidly. This interactive workshop provides practical insights into global regulatory requirements and strategies to maximize the impact of patient engagement throughout the product development lifecycle.
This Workshop Will Gather Experts to Discuss:
- Understanding current PED expectations from regulators by exploring FDA, EMA, and MHRA requirements for patient experience data in drug development
- Leveraging early dialogues with regulators by engaging them early to shape development strategies with patient insights
- Reviewing case examples of patient engagement impact by analyzing real-world examples showing how patient engagement influences drug development and regulatory decisions
- Examining recent regulatory developments by assessing EMA’s reflection paper and FDA initiatives and applying insights to real-world scenarios
- Collaborating on optimizing patient experience data across the lifecycle by developing strategies to effectively collect, analyze, and apply patient experience data from early development through treatment
Practical Session
Many companies commit publicly to patient engagement, but commitments alone aren’t enough. This hands-on workshop guides participants in transforming these commitments into practical, dynamic metrics that demonstrate progress, quality, and real-world impact. Through case examples, analysis insights, and collaborative exercises, participants will leave with tools to measure, track, and communicate the outcomes of their patient engagement activities.
What You'll Gain:
- An overview of common patient engagement commitments made by companies today
- Insights on translating commitments into measurable, dynamic reporting metrics
- A hands-on planning framework to implement metrics across functions for organization-wide reporting, accountability, and empowerment
- Practical tools and next steps to measure, celebrate, and communicate real-world patient engagement impact
