Catherine Jackson
Company: Mallinckrodt Pharmaceuticals
Job title: Senior Director, Patient Engagement & Advocacy
Seminars:
Demonstrating the Value of the Patient Engagement Function to Receive Internal Buy-In & Enhance Job Role Stability 9:05 am
Exploring metrics that drive value recognition to build internal allies Overcoming executive focus on product-only investments and strategies for promoting broader patient advocacy adoption Analysing the challenges of demonstrating the necessity of the patient engagement function in a smaller biotech company when budgets are tight Setting up effective patient advocacy practices without direct product or…Read more
day: Pre-Conf Day