Roundtable: Overcoming Social Media Algorithmic Changes to Enhance Measurement Precision of Engagement Source
Time: 4:00 pm
day: Conference Day One
Details:
- Navigating the ever-changing algorithms of platforms like Facebook for targeted patient engagement
- Utilizing advanced analytics tools to measure ad impact through metrics like clickthrough rates and website engagement
- Implementing patient feedback mechanisms to identify the source of engagement, enhancing measurement precision
- Exploring alternative engagement avenues such as collaboration with hospitals and specialized educational tools