Roundtable: Overcoming Social Media Algorithmic Changes to Enhance Measurement Precision of Engagement Source

Time: 4:00 pm
day: Conference Day One


  • Navigating the ever-changing algorithms of platforms like Facebook for targeted patient engagement
  • Utilizing advanced analytics tools to measure ad impact through metrics like clickthrough rates and website engagement
  • Implementing patient feedback mechanisms to identify the source of engagement, enhancing measurement precision
  • Exploring alternative engagement avenues such as collaboration with hospitals and specialized educational tools