Overcoming Constraints in Quantifying ROI When You Can’t Drive Demand
Time: 2:00 pm
day: Day One
Details:
- How can we take data and information and compliantly use it within the market space, given the tight constraints around driving demand and influencing prescribing behaviour
- Examining where we can push the envelope on leveraging patients as the ‘North star’ in a compliant manner, what can be said in the public domain, and what are the risks
- Understanding what patient engagement metrics can and can’t be shared with patients to increase awareness around products in a complaint manner
