Demonstrating the Value of the Patient Engagement Function to Receive Internal Buy-In & Enhance Job Role Stability
Time: 9:05 am
day: Pre-Conf Day
Details:
- Exploring metrics that drive value recognition to build internal allies
- Overcoming executive focus on product-only investments and strategies for promoting broader patient advocacy adoption
- Analysing the challenges of demonstrating the necessity of the patient engagement function in a smaller biotech company when budgets are tight
- Setting up effective patient advocacy practices without direct product or scientific ties
- Translating the value of patient advocacy in commercially focused environments
